Auckland War Memorial Museum is located in a prominent location within Auckland Domain. The museum is a landmark building with historic, community and architectural significance and is one of Auckland’s most popular vantage points. Sited on relatively low grounds in relation to the surrounding ridges, the view to and from the museum could be easily compromised or lost through the erection of tall buildings. The combination of landform, dominant building presence and setting contribute to the museum’s unique visual quality. Special visual protection measures are applied to secure the highly appreciated views and aspect qualities associated with this historic heritage place. These controls limit building height and include parapets, chimneys communications antennae, support structures, housing, building services components and advertising signs.